Web banners are to Internet marketing what billboards are to the
highway leading from California to Las Vegas – indispensable. There is
probably nary a website in existence that does not feature at least
one but usually a whole host of web banner ads. Yet not all banner ads
are created equal and while some a witty and creative, others are
annoying at best and offensive at worst. When a banner ad makes you
regret an online marketing outsourcing decision you might have made to
increase the number of qualified leads for your business, you know
that your company might not be represented in the best light
possible.

By and large, a web banner may be little more than a static graphic
that will depict either your product or a hint toward the product you
provide, perhaps the name of your business, a company symbol or
trademarked sign, and of course link back to your company or a
product. Yet in an effort to capture the attention of the web surfing
public, banner ad creators and promoters have taken the craft to new
heights, and in some cases new lows. When a banner ad created for your
company makes you regret you decision to hand over control over this
aspect of your marketing campaign to a third party, any one of the
following may be true:

You may have received adverse correspondence from consumers who
state that your banners are too big and therefore make a webpage
load slower.An overeager ad exec may have decided to make your
ad part of a pop up or pop under, which effectively gests lost
because pop up blockers are now standard software on most
machines. A live banner you are running does not update properly.

Your ad campaign includes the use of a hover ad which causes your
business to be excluded from advertising on large social network
sites, thus potentially costing you tens of thousands of qualified
leads.

Any and all of these events will most likely make you regret the day
that you handed over the reigns of your online marketing division to a
third party. Fortunately, there are several steps you can take prior
to finding yourself in this predicament! First and foremost, consider
co-sourcing rather than outsourcing your online marketing. While this
has the potential to backfire, it also has the potential to avoid
embarrassing and annoying promotion snafus.

Similarly, if you do decide to outsource your Internet marketing, make
sure you ask for examples of various ad campaigns the company has run
before. This will permit you to sample the work and also give you the
opportunity to see if this kind of marketing effort is generally
viewed as positive or negative by the public. Since pop ups are
primarily viewed as negative, therefore, you will know not to sign on
with a professional marketing outfit that relies heavily on that kind
of banner ad campaign to create the qualified leads you are looking
for.