Anyone hoping to make money selling goods on eBay should be aware of the eBay quality of service ranking system. Sellers are rated through feedback from customers who have bought goods from them previously.
There are thousands of sellers competing on eBay and potential customers will naturally gravitate towards the sellers who have a positive feedback rating. Developing a good customer service policy and maintaining it in all your eBay dealings is vital to your success.
The first thing to do before you plan your customer service strategies for selling goods on eBay is to read the rules. The regulations and policies that govern eBay transactions are clearly set out on the eBay website.
There are a lot of them but it is worth spending time to get acquainted with any rules that will apply to your eBay sales. Once you have a fair grasp of the rules, you can develop your own customer service policy.
Your customer service strategies for eBay sales should start with product description: eBay is not the place for advertising puff or hype of any description. A clear photo of the item for sale is a great aid. You must be completely honest and accurate when describing items for sale. If applicable, include the manufacturer’s name and model identification number.
The provision of a full description is doubly important when you are selling used goods. If an item has a flaw, describe it fully. For instance: if you are selling an article that has sustained a minor scratch, don’t describe the damage in words such as “minute” or “insignificant”. State the exact position and dimensions of the mark.
Your customers will not receive goods below their expectation and, if the merchandise exceeds what was expected, the customers will be satisfied and give you postive feedback. If you try to play down the extent of any defects when describing items for sale, people will not trust you enough to make a purchase; if the goods are sold, you are more likely to receive complaints, requests for refunds and negative feedback.
You must keep up your eBay customer service strategies during the time people are bidding in the auction. Prospective buyers often want more information than you have provided in your description of articles on sale.
If a potential customer contacts you to ask for further details of goods you are selling, make sure you reply without delay and give clear answers to any questions. An enquiry that seems immaterial to you might be the one factor that persuades a purchaser to buy from you rather than a competitor offering an almost identical article.
Maintain your good customer service levels through to delivery of the items you have sold. This means despatching the items as soon as possible (this should be the same day unless it is a weekend or public holiday). To ensure a high level of customer satisfaction, make sure you never ask for an inflated sum to cover postage and packaging.
Your customers will know how much the postage and packaging materials cost you and they won’t mind being asked a fair price to cover those expenses. It is not unusual for the cost of postage to exceed the price of the goods and people don’t mind this because they still feel they are getting a bargain. One thing nobody likes is the feeling that someone is trying to rip him/her off and that is the impression you will convey if you ask an excessive amount for postage.
Customer service policy on eBay should be no different from good customer service in any online transaction. The key is to maintain honesty, provide fast service and make it clear you have nothing to hide.
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eBay Description Writing Tips.
Once you’ve drawn the buyers in with your title, the next thing to do is to tell them all about your item with the description. But just what should you write in your description?
At its heart, your item description is an ad. Without making it too obvious, you should be writing sales copy. You’re trying to get buyers excited about your products, and that’s usually hard - but on eBay, if you have the right thing to sell and give enough details, the buyers almost excite themselves.
Technical Details.
Include every technical detail you know, including the item’s manufacturer, its condition, how big it is, where and when it was made, its history, and anything else special about it. Don’t be too boring, though: the best descriptions are written in friendly, conversational language, and show a real knowledge of the item. Whatever you do, make sure you tell the truth!
Remember that most of the people who’ll be buying your item will be just as knowledgeable about it as you are, if not more - this is their hobby, and they’re experts. Don’t feel like you need to explain the basics of the item: just go into as much technical detail as you can. As a rule, don’t write anything in the description if you don’t know what it means, as the chances are someone will, and if you’ve got it slightly wrong then you’ll look like you don’t know what you’re talking about.
Interesting Details.
You might find that you enjoy writing a few things about how you got the item, why you’re selling it, and who you think might like it. This isn’t strictly necessary, but it gives your auctions some character and a personal touch, and can make people more likely to trust you. People might wonder what you’re doing selling 500 CDs all at once, and if you tell them the reason, then they’ll feel reassured that nothing dodgy is going on. If you’re selling them because you’re having a baby and you need the space, just say so.
Write as Much as You Can.
Leave nothing out of your description, even if that seems to you like it makes it cumbersomely long. There is no way you can be too thorough: someone, somewhere will appreciate that you took the time to write the extra information.
Don’t assume that anyone who wants extra information will email you to ask a question: many buyers are shy and won’t do it. Think of questions that buyers might have and add the answers to your description, as people generally tend to ask the same questions over and over again.
Each time a buyer does email you with a question, you should both answer their question and update your description so that it will include the answer next time. If people ask questions that are answered in the description, try putting these parts of the auction on a line alone, or in bold, to make them easier to notice.
- May 2008 (29)
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- March 2008 (5)
- February 2008 (9)
- January 2008 (123)
- December 2007 (6068)
- November 2007 (5487)
- October 2007 (3793)
- September 2007 (92)
- August 2007 (55)
- July 2007 (26)
